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QUOTE: “How fast your website loads is critical but often a completely ignored element in any online business and that includes search marketing and search engine optimization. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” Dainial An, Google, 2017

Google's Speed Goal Load In 3 Seconds Or Less

It’s not a new thing, since 2018 Google’s “Mobile First” index has prioritized faster site’s over more established ones.  Why not?  The best content is worthless if no one will wait for it to load.

Speed Budget

Creating a speed budget helps teams understand that if they add something, they have to take away something to maintain their speed budget.

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Conversions Impact

A one second delay in load time can impact conversions by as much as 20%

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Bounce Probability Increases With Page Load

The longer your page takes to load the more likely a visitor will bounce. At just 6 seconds thats increased by 106%

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